Six Critical Drivers Of Change In Relationship Selling And Sales Management
From a marketing management perspective, there are three main sets of brand equity drivers. Which of these drivers was most applicable when McDonald's decided to use the 'golden arches' and Ronald McDonald as symbols of their brand? A) the product and all accompanying marketing activities and supporting marketing programs. Critical Success Factor an element of organizational activity which is central to its future success. Critical success factors may change over time, and may include items such as product quality, employee attitudes, manufacturing flexibility, and brand awareness. This can enable analysis. Convert rar file to pdf format. Critical Success Factor. Consider the following six critical drivers of change in relationship selling and sales management. Research these drivers in a sales organisation of your choice. From your research, how is the organisation doing in leveraging these change drivers to enhance success? Be as specific as possible. 2.1 Building long-term relationships with customers. 2.2 Creating sales organisational structures that are more nimble and adaptable.
Six Critical Drivers Of Change In Relationship Selling And Sales Management
August, 2009
Salesperson Professional Selling and the Effect
on Buyer and Salesperson Relationship
Maznah Wan Omar
Faculty of Business Management, Universiti Teknologi MARA
Kedah, Malaysia
Tel: 60-4-4562-550
E-mail: maznah199@kedah.uitm.edu.my
Kamaruzaman Jusoff (Corresponding author)
Department of Forest Production, Faculty of Forestry, Universiti Putra Malaysia 43400 UPM Serdang, Selangor, Malaysia
Tel: 60-3-8946-7176
E-mail: kjusoff@yahoo.com
Mohd Noor Mohd Ali
Department of Physics, Universiti Teknologi MARA
Pulau Pinang, Malaysia
Tel: 60-4-4243-069
E-mail: mohdnoorma@ppinang.uitm.edu.my
Abstract
Regardless of the growing importance and emphasis on relationship marketing, a complete operation of this concept is still unclear. There is a lack of studies that explore the impact of factors such as salesperson professional selling on customer loyalty. This study seeks to verify the relationship between salesperson knowledge and adaptive selling. Computer retail customers with different cultural backgrounds were used as respondents in this study. Respondents were asked to rate their evaluations of customer loyalty towards the salesperson knowledge and adaptive selling skills through a self-administered questionnaires which were written in English language and Bahasa Malaysia. Correlation analyses with Pearson’s r coefficient were performed to identify the degree of one variable’s position that occupies the same relative position on another variable. In addition, preliminary analyses were carried out to ensure no violation of the assumptions for linearity, normality, and homoscedasticity. No violations of the assumptions were found. The results of inter-correlation variables of the study indicate that the salesperson professional selling abilities which comprise of salesperson knowledge and adaptive selling managed to show a strong relationship with customer loyalty. Keywords:..
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